WONKA's factory has been cultivating a lot since the last time we spoke -- one of which is WONKA's newest confection.
Made with natural ingredients and 25% real fruit juice, which provides a fruitier taste that you'll find to last all the way through the chew. The new collection features two varieties -- Puckerooms, which are sour, mushroom-shaped gummy candies in full-flavored, mouth-watering Cherry, Lemon-Orange, and Grape flavors; and Sluggles, classic sweet gummy candies shaped like slugs, bugs and snails in lip-smacking Orange, Grape, Lemon, and Strawberry. w00t! So delish!
Check out the new Gummies' TV ad:
Love to hear what you think!
Tuesday, September 1, 2009
Tuesday, August 4, 2009
Going out in style...
...well we're wrapping up here on Warped Tour 2009 and I have to say, we went out yesterday in style. What we didn't tell you is we've spent two weeks on tour planning a flash mob on 3OH!3 set. We pulled in 10 bands (The White Tie Affair, POS, After Midnight Project, TAT, We The Kings, All Time Low, The Devil Wears Prada, Bouncing Souls, FTSK, There For Tomorrow) to jump on stage during their last song...totally unexpected and fun.
We also looped Atticus in to donate great shirts for the band members to wear. While the flash mob was incredibly fun (and Nat really enjoyed it), Sean was singing in the crowd and missed the whole thing!
Check out the video that was put together by Warped Tour's pit reporter, Tiffany. The mob is toward the end...worth waiting for!
DAY 33- ST. LOUIS
A great way to wrap up a wonderful tour on Warped.
We also looped Atticus in to donate great shirts for the band members to wear. While the flash mob was incredibly fun (and Nat really enjoyed it), Sean was singing in the crowd and missed the whole thing!
Check out the video that was put together by Warped Tour's pit reporter, Tiffany. The mob is toward the end...worth waiting for!
DAY 33- ST. LOUIS
A great way to wrap up a wonderful tour on Warped.
Sunday, August 2, 2009
Warped Artists...more than just musicians
When you think about a music festival, you think about only think about the musicians as the artists...but there the creative minds are endless.
Today I had the opportunity to climb onto Oliver Peck's traveling tattoo RV that follows along with Warped Tour for the full two months exhibiting his artwork all along the way. He started touring with Warped five years ago after tattooing a few musicians who loved his work. Because the size of the artwork he produces, it takes weeks to finish a lot of his work and so touring he says, "just makes sense." You climb into the RV (that doubles as a home for 5 while on tour) and you'll see stickers everywhere, books of designs, two stations, and a plethora of images to help spur the imagination.
People come to Oliver knowing his artwork (it's highly regarded not just in the road community, but in the tattoo community at large), and trust his imagination and ability to sense what people would like just by a handshake -- an exceptional artist and for us a totally unexpected gem out on Warped Tour.
Today I had the opportunity to climb onto Oliver Peck's traveling tattoo RV that follows along with Warped Tour for the full two months exhibiting his artwork all along the way. He started touring with Warped five years ago after tattooing a few musicians who loved his work. Because the size of the artwork he produces, it takes weeks to finish a lot of his work and so touring he says, "just makes sense." You climb into the RV (that doubles as a home for 5 while on tour) and you'll see stickers everywhere, books of designs, two stations, and a plethora of images to help spur the imagination.
People come to Oliver knowing his artwork (it's highly regarded not just in the road community, but in the tattoo community at large), and trust his imagination and ability to sense what people would like just by a handshake -- an exceptional artist and for us a totally unexpected gem out on Warped Tour.
Friday, July 31, 2009
Bus 17's Best Bunk Competition!
WONKA has been lucky enough to be riding on the road with a group of incredible individuals who were willing to participate in the ultimate competition when you're on the road...the BEST BUNK competition.
When you're riding on a bus with 17 people, you have extremely limited space and keeping your bunk clean and trendy is a little difficult. There are a few individuals on the bus that have stepped above all the rest (in terms of decoration) to participate in best bunk and we'd love for you to judge...rules are simple: nothing can be purchased, all had to be found on the grounds of Warped. So let's bring on the contestants!

It's a little unfair for me to participate in this competition, because, well, c'mon. WONKA candy...Mercy Mercedes t-shirt and Truth t-shirt = automatic win. Right?
So here's who we're judging...contestant 1....:


This bunk comes equipped with a built in espresso maker and an "Evil Cupcake Biker Club"(which is an exclusive Warped Tour club) backpack full of goodies.
Contestant 2:


Contestant 3:


This contestant claims that their bunk is the most "down home". Comfortable, cozy, relaxed. They say it's the way you'd "expect a bedroom to be."
Contestant 4:


Curtains closed...Scary Kids Scary Kids' cut outs open the scene...and behind it you find a bunk that a rockstar is sure to love. Full of candy, stickers, and cut outs. Definitely a plush pad.
Contestant 5:


This comfortable space is ready for late night drives! They've brought out all of their fav snacks to cuddle up with and get to work on their laptop.
Contestant 6:

It's hard to stay organized on the road, but at least this competitor can stay stylish. They're showcasing their golden sandals and fanny pack!
Contestant 7:
This, to me, is the perfect showcase of life on the road. It includes the essentials: good walking shoes, water bottle, great music and a half eaten dinner (if you get time to eat even that much you're lucky!).
So there they are...our competitors. Look forward to your votes. We'll announce the winner soon!
When you're riding on a bus with 17 people, you have extremely limited space and keeping your bunk clean and trendy is a little difficult. There are a few individuals on the bus that have stepped above all the rest (in terms of decoration) to participate in best bunk and we'd love for you to judge...rules are simple: nothing can be purchased, all had to be found on the grounds of Warped. So let's bring on the contestants!

It's a little unfair for me to participate in this competition, because, well, c'mon. WONKA candy...Mercy Mercedes t-shirt and Truth t-shirt = automatic win. Right?
So here's who we're judging...contestant 1....:


This bunk comes equipped with a built in espresso maker and an "Evil Cupcake Biker Club"(which is an exclusive Warped Tour club) backpack full of goodies.


This contestant has collected a number of goodies along the way. Shells from the beach in St.Petersburg, cheese from WI, stickers from bands, batman light (from their birthday cupcakes), whoopie cushions (thanks to Truth).
Contestant 3:


This contestant claims that their bunk is the most "down home". Comfortable, cozy, relaxed. They say it's the way you'd "expect a bedroom to be."
Contestant 4:


Curtains closed...Scary Kids Scary Kids' cut outs open the scene...and behind it you find a bunk that a rockstar is sure to love. Full of candy, stickers, and cut outs. Definitely a plush pad.
Contestant 5:


This comfortable space is ready for late night drives! They've brought out all of their fav snacks to cuddle up with and get to work on their laptop.
Contestant 6:

It's hard to stay organized on the road, but at least this competitor can stay stylish. They're showcasing their golden sandals and fanny pack!
Contestant 7:
This, to me, is the perfect showcase of life on the road. It includes the essentials: good walking shoes, water bottle, great music and a half eaten dinner (if you get time to eat even that much you're lucky!).
So there they are...our competitors. Look forward to your votes. We'll announce the winner soon!
Wednesday, July 29, 2009
Music Saves Lives
A great thing about Warped Tour is their extensive non-profit outreach done through Kevin Lyman's Unite the United which brings non-profits into the tour at no cost to share mission with the thousands of attendees each day. We've been fortunate enough to be on the same bus as one of the non-profits: Music Saves Lives.
MSL is a non-profit organization that sets up on site each day throughout the entire tour. They provide the first 150 blood donors with VIP access to the show. These lucky 150 have to donate at a Red Cross blood drive in advance of the show and then when gates open they rush to the tent with a voucher that is provided to them at the blood drive. When they show up the voucher, they get the band that allows them backstage access all day, free water all day, and they can cut lines to all of the band signings at the tent.
A small price to pay to see the show in an incredible way!
MSL is a non-profit organization that sets up on site each day throughout the entire tour. They provide the first 150 blood donors with VIP access to the show. These lucky 150 have to donate at a Red Cross blood drive in advance of the show and then when gates open they rush to the tent with a voucher that is provided to them at the blood drive. When they show up the voucher, they get the band that allows them backstage access all day, free water all day, and they can cut lines to all of the band signings at the tent.
A small price to pay to see the show in an incredible way!
Sunday, July 26, 2009
Conversations on the road...
As I mentioned in a previous entry, there are so many people that help pull Warped Tour together each year. Each of them bringing their unique talents together to pull off an extraordinary show every day.
When you think about a festival event, your first thought is probably the musicians. The musicians on this tour are exceptionally talented, but they wouldn't be able to bring their music to the fans if it weren't for all the other players.
Here's just a ROUGH idea of who helps pull together a two month long, daily festival tour:
Kevin Lyman - he's the creator of Warped Tour. Came up with the idea for the festival 15 years ago. The tour originated with only 13 bands....now there are over 60!
Production - Kevin's assistants and front-of-house production. There are about 10 on that side of things. They make sure bands are taken care of, that they have water, that shows are running on time with the daily schedules they create, etc. I've mentioned them before. Exceptional staff.
Sponsorships - there are two people that ensure sponsors are set up on site, happy and getting the traction they want/expect.
Security - these are COOL guys. I had the pleasure of riding around on the security cart with DJ (head of security) last night to help make sure everyone got out okay. For a guy running security, he's not what you'd expect. Easy going, calm, collected and so jovial! I guess it's because he's seen it all. But he says, "the fans are great, we try to take care of them and they take care of us." He supervises a HUGE venue provided staff each day. Trains them each morning and monitors them throughout the day.
Catering - it's true...I LOVE this staff. So cool. TWO full-time coffee folks, a head caterer, an executive chef, a vegan chef, and 12 cooks. There is also front-of-house catering (Robin) who works with 4 full-time servers to pull in volunteers (CONCERT GOERS) to help serve meals each day. In exchange for their volunteer work they get to go stand back stage at a show of their choice. They pull in about 20 for lunch and another 20 for dinner.
My absolute favorite part about the catering staff is the volunteer band that tags along the entire tour. They find a band each year to help run the band BBQ (which takes place each night after the show). The band can play during the day and sell their merch, but are not paid by Warped (meaning they travel around, pay in all weather conditions for FREE to get their music out there). They make all of their money through tips given to them from other bands/production/BBQ attendees. Really really cool. That dedication, it's so inspiring.
There are stage managers, tour managers, sound folks, merch folks, nonprofits, etc. There are more than 600 people that help build the Warped show each day (in under 3 hours) and tear it down in less than an hour and a half. It's the bands and the people behind the scenes, that make this show so great. And we're so lucky to have the fortune of spending a lot of time speaking with.
Stay tuned for some of their video interviews... :)
When you think about a festival event, your first thought is probably the musicians. The musicians on this tour are exceptionally talented, but they wouldn't be able to bring their music to the fans if it weren't for all the other players.
Here's just a ROUGH idea of who helps pull together a two month long, daily festival tour:
Kevin Lyman - he's the creator of Warped Tour. Came up with the idea for the festival 15 years ago. The tour originated with only 13 bands....now there are over 60!
Production - Kevin's assistants and front-of-house production. There are about 10 on that side of things. They make sure bands are taken care of, that they have water, that shows are running on time with the daily schedules they create, etc. I've mentioned them before. Exceptional staff.
Sponsorships - there are two people that ensure sponsors are set up on site, happy and getting the traction they want/expect.
Security - these are COOL guys. I had the pleasure of riding around on the security cart with DJ (head of security) last night to help make sure everyone got out okay. For a guy running security, he's not what you'd expect. Easy going, calm, collected and so jovial! I guess it's because he's seen it all. But he says, "the fans are great, we try to take care of them and they take care of us." He supervises a HUGE venue provided staff each day. Trains them each morning and monitors them throughout the day.
Catering - it's true...I LOVE this staff. So cool. TWO full-time coffee folks, a head caterer, an executive chef, a vegan chef, and 12 cooks. There is also front-of-house catering (Robin) who works with 4 full-time servers to pull in volunteers (CONCERT GOERS) to help serve meals each day. In exchange for their volunteer work they get to go stand back stage at a show of their choice. They pull in about 20 for lunch and another 20 for dinner.
My absolute favorite part about the catering staff is the volunteer band that tags along the entire tour. They find a band each year to help run the band BBQ (which takes place each night after the show). The band can play during the day and sell their merch, but are not paid by Warped (meaning they travel around, pay in all weather conditions for FREE to get their music out there). They make all of their money through tips given to them from other bands/production/BBQ attendees. Really really cool. That dedication, it's so inspiring.
There are stage managers, tour managers, sound folks, merch folks, nonprofits, etc. There are more than 600 people that help build the Warped show each day (in under 3 hours) and tear it down in less than an hour and a half. It's the bands and the people behind the scenes, that make this show so great. And we're so lucky to have the fortune of spending a lot of time speaking with.
Stay tuned for some of their video interviews... :)
Friday, July 24, 2009
Giving the gift of candy...
I have to admit, the best part about being on tour isn't what you'd expect. It's not hanging out with the bands (while that is exceptionally cool), or listening to the music (which again is AWESOME). For me, it's honestly all about tracking down future Gold Card holders.
It's an incredibly amazing thing to have the power to seek out people who love WONKA and that I can share my love of the brand with. People are always a little confused by the WONKA Gold Card and I think that's what's so incredible about it. Six months of WONKA candy? Just for being awesome? Yes, that's right. That, to me, is worth GOLD.
Take Ross from Chesapeake, VA. I rove the grounds of Warped Tour with a WONKA satchel and he stopped me to comment that he liked the bag. It, of course, piqued my interested and I asked him to share his favorite kinds with me. He was so excited to talk about candy! He told me about 8 WONKA candies that he loves! Like WHOA.
And that's what it's all about..being able to take front see three times a day and watch that uncertainty at first...then confusion...then shock...then acceptance and excitement. It's absolutely golden.
It's an incredibly amazing thing to have the power to seek out people who love WONKA and that I can share my love of the brand with. People are always a little confused by the WONKA Gold Card and I think that's what's so incredible about it. Six months of WONKA candy? Just for being awesome? Yes, that's right. That, to me, is worth GOLD.
Take Ross from Chesapeake, VA. I rove the grounds of Warped Tour with a WONKA satchel and he stopped me to comment that he liked the bag. It, of course, piqued my interested and I asked him to share his favorite kinds with me. He was so excited to talk about candy! He told me about 8 WONKA candies that he loves! Like WHOA.
And that's what it's all about..being able to take front see three times a day and watch that uncertainty at first...then confusion...then shock...then acceptance and excitement. It's absolutely golden.
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